BCBGMAXAZRIA is a brand, an aesthetic and an attitude, inspired by the evolving landscapes of culture, art and design.

It’s a classic European sophistication with a modern American twist, high fashion and global style within reach.

BCBGMAXAZRIA believes confidence is the foundation of every great look, and wants all women to feel beautiful and empowered, no matter what they’re wearing.

That’s why is known for bon chic, bon genre, a Parisian expression that means good style, good attitude. It’s what BCBG stands for in fashion and in life.